Case Studies: Colour Forecasting
The Directive is a very early biannual colour forecast produced by Jill Lawrence Design International, which illustrates a broad vision of trends, influences and colour, with specific reference to surface, texture, material and print. For industries concerned with future directions, it offers specific colour forecasts, using the Natural Colour System as a guideline throughout.
"Using the NCS colour system for our predictions is the most effective method we have found, as it has the widest range of colour and is available in large scale format. This allows us to give our customers colour swatches and fanbooks for our forecasts on request, and makes The Directive much more of a working tool rather than something that sits on the bookshelf. The way in which each colour is blended from a combination of yellow, red, blue and green, with white and black to create the palette, makes understanding shade and tone a more intuitive process, enabling us to discuss colour concepts with our clients in a way everyone can understand."
Jill Lawrence Design International
Tel: +44 (0)208 340 9122
Fax: +44 (0)208 340 5054
Design Trends & Colour Research In complex markets with conflicting directions, TrendWorks conducts bespoke trend research to identify emerging design trends, innovative materials, finishes and colours that are relevant to the brand context.
TrendWorks work in a wide variety of market sectors, including aviation, automative, personal electronics, as well as homewares, fashion and textiles.
"We always have to consider the specific industry requirements, and put trends into context within the consumer’s future needs and wants. We use the NCS Colour System to illustrate the trend colour palette because of it's wide range of colours and guaranteed consistent high quality."
Tel: +44 (0)20 7686 0215
Please e-mail with questions or comments.