Case Studies: Use of NCS in Corporate Identity
The Little Red BookStart Creative's work with Virgin includes the essential 'Little Red Book': a specification guide to using Virgin red.
'Red is the lifeblood of our look. It says 'Virgin' in a way that's immediate and obvious. Few organisations have so effectively aligned themselves with a colour as Virgin has: most consumers readily identify our brand with a rich and vibrant red. Red acts as a trigger to say 'Virgin' to customers, with all the values that brings. Red marks us out from the competition. So if red's doing a good job for us, it's important we support it.
That means producing it as accurately and consistently as possible.
whether it's company vans or cola cans, stationery or station signs, the red should be as close to ideal as possible....Of the several paint manufacturing standards, our preference is NCS (Natural Colour System).'
Virgin Enterprises Ltd.
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