Colour Management for Brands and ProductsThe aim of this course is to explain why colour management is necessary and how it can be achieved.
The key topics are:
- Why colours need to be accurate.
- Colour systems used in corporate and product design, and cross referencing between them.
- How NCS is used in colour management for brands and products.
- NCS Global Colour Management.
Corporate colour, however, may be applied to the interior and exterior of buildings, for transport, uniforms, and products. There is also frequently a need to implement or source materials for corporate design internationally.
For many architects, designers, and brand managers there is a lack of awareness or knowledge of the colour systems involved, how to rationalise or cross reference between systems, and how to achieve good colour management.
You'll probably have seen articles in the press about legal battles for brand ownership of particular colours. The definition of these colours is usually one aspect of the case, and an illustration of the need for colour accuracy. According to newspaper reports, these brand colours are defined using different Pantone numbers, but from the consumer perspective both colours are orange.
We have a very limited range of basic colour terms - eleven in all: white, grey, black, yellow, red, blue, green, orange, pink, purple, brown. Most people use basic terms like these to describe brand colours. In fact most brand colours are probably chosen so that they are easy to recognise and express in basic language.
The danger is that people working with corporate colours think of them in the same general way: so that orange is orange, red is red.
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